Marketing Strategy (9780071116749)

Marketing Strategy 5/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.

Product details

• Format Paperback | 384 pages
• Dimensions 178 x 229 x 15mm | 590g
• Publication date 16 Apr 2005
• Publisher McGraw-Hill Education - Europe
• Imprint MCGRAW-HILL Professional
• Publication City/Country United States
• Edition Statement 5th edition
• ISBN10 0071116745
• ISBN13 9780071116749
• Bestsellers rank 2,217,567

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